During this period he was hanging out, playing Call of Duty, learning how to speak ‘Gamer’ and serving Fridge Raiders. Several videos produced incorporating the Ali-A and FRHANK, accumulated over 15m views through Ali-A’s youtube channel and micro-site frhank.com.

The robot is the theme of an advertisement campaign by Saatchi+Saatchi for Mattessons Fridge Raiders and collaboration with us (RoboSavvy),WEIR+WONG and Hirsch&Mann that led to create the world’s first socially curated, artificially intelligent gaming robot.